Canon EOS R Launch

B-Visuals and Nicolai Brix were chosen to be the first in Europe to shoot a campaign with Canon's brand new flagship - Canon EOS R. The Canon EOS R is Canon's first full-frame, mirrorless camera. Nicolai Brix and B-Visuals got this unique opportunity because Nicolai Brix is the European Canon Ambassador.


Opgave:

Produce a video story about the new Canon EOS R with the EOS R and deliver still image content, in order to showcase the camera's incredible still camera ((technology)) In addition to its camcorder ((technology)). B-Visuals was also tasked with the production of "Behind the scenes" content, making use of video and still images for Canon Europe's different channels, internal as well as external channels.

Client:

Canon Europe and Future Fusion (Agency)


Behind the scenes Film

Part of the campaign was the film itself, but another important part of the project was to show how the film was made WITH the Canon EOS R. B-Visuals was responsible for producing, directing and editing the 'behind the scenes' film. Nicolai Brix was in the film while also controlling the production - pure meta.

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Behind the scenes photos

Still images were an important part of the campaign - both for online and offline use. B-Visuals produced images shot with the Canon EOS R. These images are used in the presentation material, at major fairs and for advertisements in magazines and on billboards.

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